KUWAIT: Zain, the leading telecommunications company in Kuwait, organized a two-day Public Relations and Advertising workshop for students from Gulf University for Science and Technology (GUST). The workshop, organized in collaboration with the GUST PR Club, was held at the university’s campus in West Mishref.
The workshop was organized in line with Zain’s strategy towards the support of the youth and education sectors. In addition, the workshop aimed at increasing the skills of PR and Marketing students through sharing Zain’s leading experience in public relations and marketing communications. Zain’s Corporate Communications & Relations and Marketing Communications teams presented the students with a detailed explanatory workshop about Zain’s leading experiences and strategies in the fields of Public Relations, Editorial and Media, Social Media, Advertising, and branding.
Zain hosts seminars and student field trips regularly in line with its active Corporate Social Responsibility strategy that caters to the youth and education sectors. Such initiatives focus on the development of school and university students’ skills through a series of workshops, development programs, and informative seminars. Zain coordinates similar activities all year-round with students of various age groups to further increase their knowledge of the telecom industry in Kuwait.
The company is committed to offering school and university students with similar opportunities on an annual basis. Such programs are targeted at students in collaboration with public and private educational institutions in Kuwait, reflecting Zain’s ongoing efforts in promoting the education and development of the country’s youth. As a leading national company, Zain firmly believes in the advancement of young people’s skills and capabilities, and looks to empower and prepare them for the important roles they will play in the further progress of the country.