ABU DHABI: Nokia, a global leader in mobile communications, redefined smartphone innovation with the launch of six new game-changing devices at Nokia World 2013. The mega event held at St Regis Island Resort in Abu Dhabi, turned out to be an exciting platform for Nokia to showcase the latest and newest devices and services to media and analysts from across the world.
“Now more than ever, mobile devices are at the center of consumers’ lives as they look to capture, curate and share experiences on the go,” said Stephen Elop, Executive Vice President, Devices and Services at Nokia, during the keynote session.
Nokia introduced its first Windows tablet the Nokia Lumia 2520, that runs on Windows RT 8.1. It became the cynosure of all eyes at the event as the tablet, touted as the real game-changer for Nokia as well as the industry, is a complete package and made to support life on the go. “It is designed for mobility, reliability, longevity and has a unique sense of style and color,” said Elop, demonstrating the gadget.
Nokia also launched a portfolio of large screen Lumia smartphones: Lumia 1520 and 1320 and three new Asha models – including the first 3G device in the Asha Platform family of smartphones -delivering winning designs, new vibrant colors and a more intuitive user interface, all at attractive prices.
“With a pending Microsoft portfolio, we are embarking on an amazing journey with great products. We will remain the company that continues to connect people,” Elop said.
“With our latest range of Lumia and Asha products, we’re delivering imaging innovation to bigger devices at more accessible prices,” he said. The Lumia 2520 is designed to work anywhere with its vivid 10.1-inch HD display providing the best outdoor and indoor readability. Building on Nokia’s rich mobility heritage, the Lumia 2520 combines both 4G LTE and Wi-Fi connectivity and a 6.7MP camera for the first time ever on a tablet, ZEISS optics, letting people click quality pictures – even in low light.
The Lumia 2520 also comes with a number of unique software experiences that are exclusive to the Lumia family, including the exclusive “Dragon’s Adventure” interactive game developed in partnership with DreamWorks Animation.
Additionally, the Lumia 2520 includes Nokia Storyteller, a Nokia developed application that introduces a new way to curate and relive images and videos as a story on a map, as well as Nokia Video Director, which offers the ability to edit and get even more creative with videos shot on the Lumia 2520 – as well as content from Lumia smartphones.
The Lumia 2520 pairs with a unique and stylish accessory which offers a great set of benefits: the Nokia Power Keyboard. Offering up to five extra hours of battery life and two built-in USB ports, the Nokia Power Keyboard makes battery life worries a thing of the past. The Nokia Lumia 2520 will be available in red and white in a glossy finish as well as cyan and black in a matte finish, and is expected to start shipping in Q4 2013.
The Lumia Series
Continuing to redefine smartphone innovation, Nokia introduces its first-ever large screen Lumia smartphones, the Lumia 1520 and Lumia 1320. With a 6-inch screen and the latest software advancements for Windows Phone, the Lumia 1320 and Lumia 1520 are perfectly suited for entertainment and productivity.
The Lumia 1520 offers the latest imaging innovation from Nokia – a 20MP PureView camera with Optical Image Stabilization (OIS) enabling sharp images even in the dark. In addition to the new Nokia Camera and Nokia Story Teller applications, the Lumia 1520 offers a 6-inch screen and a 1080p full HD display for outstanding outdoor readability.
The Lumia 1320 features many high-end Lumia innovations on a large 6-inch 720p display and extends the Nokia Camera App to another price range. With a range of imaging apps available, the Lumia 1320 comes with Nokia Music for free streaming of ad-free music and HERE maps and location services.
The Nokia Lumia 1520 will be available in yellow, white, black and glossy red. It is expected to start shipping in Q4 2013. The Nokia Lumia 1320 will be available in orange, yellow, white, and black and is expected to start shipping in Q1 2014.
The Asha experience
The Nokia Asha 500, Asha 502 and Asha 503 combine beautiful design with a rich mobile experience. The newest additions to the Asha Platform family of devices – the Nokia Asha 500, Asha 502 and Asha 503 – join the already successful Asha 501 in pushing the boundaries of affordable smartphone innovation. All three handsets build on Nokia’s renowned design and feature a new crystal-clear look. Support for 3G is available on the Asha 503, which also includes a 5MP camera and comes with a Dual SIM option.
Launching the Nokia Asha 500, Asha 502 and Asha 503, he said, they include new enhancements to the Asha Platform for even more intuitive navigation. “Asha is very exciting as we reach out to the emerging markets. We want everyone on this planet to have a smartphone. Five billion people will have smartphones soon,” Elop said.
Knowing how important free messaging is to people, WhatsApp will be available for the Nokia Asha 501 and is to arrive later in the year for the new Asha devices. “We are quite excited about the future. The statistics are mind-blowing as around 250,000 Nokia devices sign up for WhatsApp every day.
“One swipe to capture and one touch to share. The new Asha user interface enables faster and easier sharing of images on social networks,” Elop pointed out. The Nokia Asha 500, Asha 502 and Asha 503 will be available in bright red, bright green, yellow, cyan, white and black, and are planned to start shipping in Q4 2013. The Nokia Asha 500 features a 2.8-inch screen, 2MP camera and comes in single SIM and Easy Swap Dual SIM variants. The Nokia Asha 502 features a 3-inch screen, a 5MP camera with LED flash and Easy Swap Dual-SIM.
The Asha 503 features 3.5G connectivity, a 3-inch screen, 5MP camera with LED flash, Corning Gorilla Glass 2 and comes in single SIM and Easy Swap Dual SIM variants. People can get the most from Nokia’s latest Lumia portfolio through a new selection of applications including: Nokia Video Director, Nokia Beamer, Nokia Storyteller, DreamWorks Animation’s Dragons Adventure, Instagram, Papyrus and InNote and Vine, a popular video service.
By Sajeev K Peter